HIRA VERICK
FROM PROFESSIONAL CLIMBING TO HUMAN PERFORMANCE INNOVATION
Hira Verick
Human Performance x Technology
Global outlook, local roots, lifelong commitment to the sport.

Hira Verick
SHAPED BY CLIMBING
Australian–Swedish climber, coach and brand leader. One of the first Australians to turn professional in climbing, Petzl-sponsored from 1991 to 1997, and a member of the Australian World Cup Team competing across Europe and Russia. Climbed 8b+ redpoint and 8a onsight in an era when those grades were the front edge of the sport.
Off the wall: product designer and Australian ambassador for EP Climbing, and the first Head of Marketing for EP Australia - building the local community while competing on the global one. The athlete's perspective followed him into a second career building human performance and health technology with MIO Global, Sony, HTC, Livongo, Earlens and Grido. Today he coaches youth climbers in Munich, still boulders, and races mountain ultras from the Innsbruck Alpine to the Årefjällen. Global outlook, local roots, lifelong commitment to the sport.

Climbing resume
Professional climber
1991 to 1997
One of the first Australian climbers to go pro
Sponsored by Petzl
1991 to 1997
Australian World Cup Team
1991 to 1994
Clusone, Frankfurt, Nuremberg, Birmingham, Villach, Moscow
WORLD CUPS
Won multiple climbing competitions in Australia
8a boulder, 8a lead onsight, 8b+ lead fast redpoint
Hardest routes
Product Designer and Ambassador for EP Climbing
1993 to 1997
Head of Marketing EP Australia
1993 to 1997
Youth Climbing Coach
2023 to present
Human Performance x Technology Resume
#
ROLE / PROJECT
ORGANIZATION
01
Health Awareness Gamification Initiatives
View Credentials
02
Pioneering Wearable Health Technology
View Credentials
03
Hearing Innovation Technology
View Credentials
04
Digital Health Initiatives
View Credentials
05
Digital Health Initiatives
View Credentials
06
Diabetes Platform & Human Performance Systems
View Credentials
07
Premium Longevity & Health Club Experience
View Credentials
08
Health Education Companion
View Credentials
09
CREATIVE DIRECTION & DIGITAL STRATEGY
FC NÜRNBERG
View Credentials
ENDURANCE & TRAIL RACES
#
EVENT
DISTANCE
Year
01
Humani'Trail
60K
2018
View Credentials
02
adidas TERREX Innsbruck Alpine
65K
2020
View Credentials
03
Kaiserkrone Skyrace
24K
2021
View Credentials
04
Kullamannen – Sibirien Ultra
50K
2021
View Credentials
05
TGS 50/25
50K
2021
View Credentials
06
Fjällmaratonveckan Årefjällen
45K
2023
View Credentials







Ready to Transform Ideas into Impact?
Let’s collaborate to craft innovative, data-driven, AI-ENHANCED solutions. Book a meeting today and redefine what’s possible.



