HIRA VERICK

FROM PROFESSIONAL CLIMBING TO HUMAN PERFORMANCE INNOVATION

Hira Verick

Human Performance x Technology

Global outlook, local roots, lifelong commitment to the sport.

Hira Verick

Hira Verick

SHAPED BY CLIMBING

Australian–Swedish climber, coach and brand leader. One of the first Australians to turn professional in climbing, Petzl-sponsored from 1991 to 1997, and a member of the Australian World Cup Team competing across Europe and Russia. Climbed 8b+ redpoint and 8a onsight in an era when those grades were the front edge of the sport.

Off the wall: product designer and Australian ambassador for EP Climbing, and the first Head of Marketing for EP Australia - building the local community while competing on the global one. The athlete's perspective followed him into a second career building human performance and health technology with MIO Global, Sony, HTC, Livongo, Earlens and Grido. Today he coaches youth climbers in Munich, still boulders, and races mountain ultras from the Innsbruck Alpine to the Årefjällen. Global outlook, local roots, lifelong commitment to the sport.

HIRA VERICK

Climbing resume

Professional climber

1991 to 1997

One of the first Australian climbers to go pro

Sponsored by Petzl

1991 to 1997

Australian World Cup Team

1991 to 1994

Clusone, Frankfurt, Nuremberg, Birmingham, Villach, Moscow

WORLD CUPS

Won multiple climbing competitions in Australia

8a boulder, 8a lead onsight, 8b+ lead fast redpoint

Hardest routes

Product Designer and Ambassador for EP Climbing

1993 to 1997

Head of Marketing EP Australia

1993 to 1997

Youth Climbing Coach

2023 to present

Human Performance x Technology Resume

#

ROLE / PROJECT

ORGANIZATION

01

Health Awareness Gamification Initiatives

UK Health Agency

UK Health Agency

View Credentials

02

Pioneering Wearable Health Technology

MIO Global / adidas Ventures

MIO Global / adidas Ventures

View Credentials

03

Hearing Innovation Technology

Earlens

Earlens

View Credentials

04

Digital Health Initiatives

Sony

Sony

View Credentials

05

Digital Health Initiatives

HTC

HTC

View Credentials

06

Diabetes Platform & Human Performance Systems

Livongo

Livongo

View Credentials

07

Premium Longevity & Health Club Experience

Continuum NYC

Continuum NYC

View Credentials

08

Health Education Companion

Grido AI

Grido AI

View Credentials

09

CREATIVE DIRECTION & DIGITAL STRATEGY

  1. FC NÜRNBERG

View Credentials

ENDURANCE & TRAIL RACES

#

EVENT

DISTANCE

Year

01

Humani'Trail

60K

2018

View Credentials

02

adidas TERREX Innsbruck Alpine

65K

2020

View Credentials

03

Kaiserkrone Skyrace

24K

2021

View Credentials

04

Kullamannen – Sibirien Ultra

50K

2021

View Credentials

05

TGS 50/25

50K

2021

View Credentials

06

Fjällmaratonveckan Årefjällen

45K

2023

View Credentials

GeT In Touch

Let’s Discuss Your Project

Let’s Discuss Your Project

Let’s Discuss Your Project